Helen is a Chartered Accountant with over eight years of experience across diverse sectors, ranging from SMEs to large corporates. Throughout her career, she developed a deep passion for supporting and scaling small and medium-sized enterprises. Leveraging her expertise in building flexible infrastructures and designing effective management systems, Helen creates environments where businesses thrive and performance excels.

Driven by a commitment to address a critical gap in the market, Helen founded Blossum with a clear mission: to bridge the financing gap for borrowers through flexible, tailored lending solutions while providing investors with fixed, secured income opportunities that deliver higher returns than traditional banks. As founder and director, Helen combines her financial expertise and entrepreneurial vision to empower businesses and investors alike, fostering sustainable growth and prosperity.

Lillian brings over 8 years of experience in private banking and wealth management, having worked with two of the world’s leading financial institutions. For more than 6 years, she was part of ANZ Private Banking, where she supported high-net-worth clients with tailored investment strategies and holistic wealth solutions. Then she HSBC Global Private Banking for 2 years, gaining valuable international exposure and expanding my expertise in cross-border wealth structuring and global investment products. Her passion lies in building trusted long-term relationships and delivering results-driven financial strategies that help clients to achieve their long-term financial goals.

With over many years of administrative experience across a range of industries, Aaliyah brings a proven ability to keep operations running smoothly and efficiently. She is known for my big smile, approachable nature, and the kind of charisma that builds strong connections across teams and clients alike.

Her background has taught her the importance of adaptability, precision, and people-first service—skills she brings into every role with pride. As a proud Māori woman, she values community, resilience, and integrity, and she strives to reflect those values in both her personal and professional life.